DIAMOND WIRELESS STORY

In 1999, Diamond Wireless began selling wireless phones by way of soliciting on a predictive dialing phone system. At that time, Diamond didn't have a single retail location. Owned and operated by Troy Crosland, father Craig Crosland, and sister Danielle Nielson, they would begin a successful journey that would go on to become one of the largest Verizon Wireless Indirect dealers in the western United States and provide employment for over 500 employees.

After recognizing the potential of wireless phone sales, Croslands opened inside the Fashion Place Mall, Salt Lake City, Utah, in September 2000. As numbers continued to climb, Diamond began expanded throughout the Utah market opening locations in the Cottonwood Mall, Valley Fair Mall, South Towne Mall, and the Provo Towne Centre. In May, 2001, Diamond added a small outside sales team that focused on business sales.

The Utah market was successful due to the leadership and generosity of the Crosland family. Diamond's employees valued their positions and made Diamond Wireless a part of their lives; recruiting their friends and their friends' friends. Diamond was known for honesty, professionalism, and for taking care of their employees and their customers with equal success. As more and more employees "joined in," a certain Diamond culture was created, which created a name for that culture: the "Diamond Way!"

In November, 2002, Diamond expanded into Colorado and Arizona. Diamond entered Arizona and Colorado in January 2003 and produced more new activations per door than any other indirect dealer. Six stores were opened covering Denver, Colorado Springs, Phoenix, and Tucson. Utah became the breeding ground for excellent employees that would then be promoted and move to opening markets.

In January, 2004, Diamond expanded into the Hawaii market. The Hawaii opportunity included 3 stores located in Maui, Oahu, and Hilo. Once again, Diamond was able to send a Utah management team to open the market.

Based on their success in every endeavor, Diamond was again approached to expand into Las Vegas market. Thanks to significant growth in the Utah, Colorado and Arizona markets, the Diamond staff included qualified managers who were willing to be promoted and move to a new market. Diamond entered four malls in Nevada. At the end of 2005, Diamond Wireless had a total of 32 stores throughout Utah, Colorado, Arizona, Hawaii, and Nevada.

Diamond acquired an exclusive Verizon dealer of 15 stores throughout Washington and Oregon in October, 2006 and has continued to expand throughout the northwest into new locations. Along with the northwest, Diamond opened doors in Texas and New Mexico bringing its store totals to 56 locations throughout 9 of the western states in 2007.

Diamond has recently opened stores in Wyoming and California. The recent expansion to California and Wyoming now offers 11 states which offer sales and service. As the end of 2009 approaches, Diamond anticipates having a very successful holiday season, and looks forward to opening its 100th store!